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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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MSRP: $27.50
Your Price: $18.15
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Manufacturer: Yale University Press
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Additional Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Information
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The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.
Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.
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What Customers Say About Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage:
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It does not, however, read like a textbook.which is very refreshing. The book is excellent. It is packed with good information on sustainable strategy in both the short and long runs.
just never been delivered even if they answered my mails i never been delivered. Crappy.
The book is very knowledgeable and provided the materials and more needed for understanding of the business environment.I do not know much about business environment but the ideas in this book is presented in such a way to facilitate its digestion.
The only issue I really had with this book is that it doesn't talk much about smaller businesses, only those that are able to invest millions into a green program. The accomplishments of companies like Wal Mart and Du-Pont are quite interesting and un-expected. I would love a book just like this for smaller companies. If you looking to read about a laundry list of things that corporations have done in the name of the environment, and their balance books, then this book is for you. I thought it was a great book and well written.
I was very happy with the fast service and condition of the book, it looks brand new.
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